What is the primary purpose of a buyer's guide in life insurance?

The primary purpose of a buyer's guide in life insurance is to educate consumers on the available options. This resource serves as an essential tool designed to help individuals understand the various types of life insurance policies, key features, benefits, and considerations associated with them. By providing comprehensive information, the buyer's guide empowers consumers to make informed decisions based on their personal needs, circumstances, and financial goals.

While the other options mention important aspects of insurance and consumer rights, they do not capture the overarching aim of the buyer's guide. Outlining policyholder rights, comparing insurance rates, and providing tax information are certainly valuable components of the insurance process, but the fundamental role of the buyer's guide is to enhance consumer understanding, promoting better-informed choices regarding life insurance.